Why choose your diamonds from Moody’s ?
With a combined experience of over 122 years in the jewellery trade you can be assured of our integrity and knowledge together with our desire to offer the best value on quality for price.
Our wish is that every ring and item of jewellery should give joy and pleasure to the wearer for always.
Our diamond jewellery isn’t expensive – it’s just of a rare and very high quality made in the most precious of metals – platinum and 18ct gold.
Gem quality is determined by what is known as the four C’s –cut, colour, clarity and carat weight – factors that apply to all diamonds (and also to all coloured gems such as sapphires, rubies and emeralds).
Cut
It is the quality of the cutting together with the style of cut that can unlock the true beauty of the gemstone. In diamonds they should be cut to maximise reflection and refraction from one facet to another.
Colour
Most diamonds appear white. Close inspection shows that there are variations of “whiteness” which we grade on an alphabetical scale from “H” (white) up to “D” (colourless – the finest and rarest). When you choose one of our independently certificated diamonds you will be guaranteed the quality of its colour.
Clarity
Most diamonds contain minute natural inclusions. The fewer inclusions, the greater its clarity and consequently the rarer it is. The most prized are flawless and combined with fine colour adds to their value and desirability.
Our diamond rings are set with stones of VS2 clarity and above – any inclusions are invisible to the naked eye.
Carat Weight
One carat is 0.2 grams, and is divided into 100 points. Hence a diamond weighing half a carat is 50 points (0.50ct). Bigger diamonds are rarer and so become more valuable – but it is essential not to compromise on quality. Size isn’t everything !
A fifth “C” is Confidence; confidence in choosing your diamond from one of the country’s top jewellers. |